Ask Our Digital Personas.Find out which idea works, in minutes.

Grounded in real people we've surveyed, starting with 53,000+ respondents across Indonesia over nine years of fieldwork.

Try free Contact us

The AskLumia workspace: a recent-research sidebar beside a chooser for Deep Research and Concept Test

Why not just use a general AI?

AskLumia helps you understand what real people think through digital personas built from their real responses.

Digital Personas power every AskLumia feature.

Testimony

What they told us

In my opinion, AskLumia is highly useful for preliminary assessments and early-stage brainstorming in research. I once compared its output with a previously conducted FGD, and 2 out of 3 findings aligned, showing strong potential for use as an initial reference point. This tool is also effective when fast results are needed, allowing the team to reallocate resources to more strategic matters, as many foundational tasks are already handled.
Corporate Strategy, Superapp
I’m quite satisfied with the AskLumia MVP, especially in terms of data speed and accuracy, which significantly helps the team avoid time-consuming manual analysis. The output is also accessible for review, including the question sets, making it highly practical. I also have a positive view of the Digital Persona feature; in certain cases, it proves to be very useful. From my experience, speed and accuracy are essential, and AskLumia has strong potential in those areas. For research needs in Indonesia, I’d rate this tool 7 out of 10 due to the high relevance of its data sources.
Director of Operations, Unithree
I've had the opportunity to explore the product through a real use case, and I'm genuinely exited about its potential to streamline insights and inform strategic thinking especially with how it integrates proprietary data so seamlessly.
CEO Think Of View, part of Future Creative Network Group

Pricing

Free Plan
Perfect for individuals exploring their first research questions. Desc.
Free
Explore the potential of AskLumia for your early-stage research project.
Try free
- 2 Research Credits per Month
- 10 Digital Personas per research
- Up to 20 Digital Personas as Respondents per Research
- Real-time Web Research
Premium Plan
Beta Launch 50% Off
Advanced research capabilities for professionals and teams
$15per month$30
Everything you need to run research at scale, billed monthly.
See plans
- 10 Research Credits per Month
- 30 Digital Personas per research
- Up to 50 Digital Personas as Respondents per Research
- Real-time Web Research
- Upload & Analyze Your Own Documents
- Exclusive access to AskLumia’s 7+ years of proprietary research data

Frequently Asked Questions

AskLumia is a research platform where you put questions to Digital Personas. Each Digital Persona is built from a real person we surveyed in Indonesia. You can compare concepts, test a message, or explore an open-ended market question and get a grounded answer.

A Digital Persona is one real survey respondent’s answers turned into a profile that can answer new questions. One respondent, one persona. It is not the real person, but it is built from that person’s survey answers. Its responses are generated from what that person told us, including their traits, values, preferences, and behaviors. Names and personal details are removed before you see anything.

No. They are general AI tools. AskLumia uses a language model too, but its answers come from Digital Personas built from real people we surveyed. The difference is the data behind the answer, not the model.

Use AskLumia when you need to know how a specific audience might respond. For example:

- Would this concept appeal to my target audience? - Which of these messages is more convincing to them? - Why might this audience choose one product over another? - What objections might they have? - How might different consumer groups react to this idea?

Use general AI such as ChatGPT, Claude, or Gemini for general knowledge, writing, coding, brainstorming, summarizing, and other tasks that do not need a research audience behind the answer. AskLumia does not replace general AI. It gives you a different kind of answer, grounded in real respondents.

Because a Digital Persona gives you a research-grounded answer. Every result shows how many personas answered, and you can open it to see who they were. When there is no relevant research data behind a question, AskLumia returns no answer rather than making one up.

Check before you run anything. The Digital Persona Pool in the dashboard lets you filter by age, gender, SES, education, province, or keyword and see how many personas match. The pool has more than 53,000 personas as of September 2026 and grows as we run more studies. If your audience is not there, we can run a study and build it for you as Private Digital Personas.

Close, but not identical. Digital Personas are designed to produce consistent patterns, and consistency across repeat runs is one of the checks every group passes before release. Small differences are expected. If two results are within a few points of each other, treat them as too close to call rather than as a meaningful difference.

Have something worth deciding?

Ask Digital Personas. See what they think before you decide.

Try free

Ask Our Digital Personas.Find out which idea works, in minutes.Find out which ideaideabusinessmarketcustomersegmentproductbrandmessagecampaignpricingstrategyidea works, in minutes.