Privacy Policy

Asklumia's Privacy Policy

Version 1.1 - Last Updated: 16 March 2026.

Welcome to AskLumia.


a. Preamble

  1. In order to provide the best experience for you, and in accordance with all applicable personal data protection laws, Populix Intelligence Development Pte.Ltd. (hereinafter “Company,” “we,” “us,” or “our,”) is hereby committed to protecting and respecting your privacy. For this reason, We determine this Privacy Policy to protect all personal data that is collected or transmitted through our site at www.asklumia.ai (“Website”) or via e-mail that we send to you.

  2. We recognize the importance of your privacy and are dedicated to safeguarding it. This Privacy Policy provides a clear and accessible explanation of how we collect, use, and protect your personal data when you interact with our generative artificial intelligence, AskLumia.

  3. By accessing or using Our Website, you acknowledge that each of your data is true and valid, and you have agreed to and accepted the practices set out in this Privacy Policy.

  4. Please read the following policies carefully to understand how and why we collect, store, share and use your personal data. We will also explain your rights when you share your personal data with us.

  5. If you disagree with the provisions of this Privacy Policy, please do not use our website or any other means that we have to send your personal information to us.


b. General Provisions

  1. The term “Personal Data” means any information in our possession or control that relates directly or indirectly to an individual to the extent that the individual can be identified or are identifiable from that and other information in our possession, such as name, address, telephone number, Identification/Passport number, date of birth, photograph, email address, household information, etc as well as other Personal Data as defined under the relevant laws.

  2. The types of Personal Data collected depend on the purpose of collection. We may process your Personal Data by way of collecting, recording, holding, storing, using and/or disclosing it.

  3. For the purposes of this Privacy Policy, We act as the data controller. This means We are responsible for determining the purposes and methods by which your personal data is collected and processed.


1. Who we are

AskLumia is operated by Populix Intelligence Development Pte.Ltd., a Singapore company, with its registered offices at 36 Robinson Road, #20-01 City House, Singapore 068877.


2. How to contact us:

Email us at support@asklumia.ai


3. What data do we collect?

We may collect and process data about you as follows:

a. Data you provide directly to us:

  1. Email
  2. All information provided when you register to use any part of the Website;
  3. All information provided when you contact us by telephone or customer service;
  4. Records of your correspondence (if any) with us;
  5. When you reach out to us, for example, by sending an email or interacting with us on social media, we may collect certain Personal Data, including your name, contact details, and the information contained in your message.
  6. Details of the transactions you make through the Website (if any);
  7. Track of your visits to the Website, including, but not limited to, traffic data, location data, weblogs, and other communication data;
  8. Technical Data, any log or technical data that your browser and device automatically send when you use the Website, such as your IP address or the type of network protocol you use.
  9. Input, Personal Data that you provide in the input to our Services, including your prompts and other content you upload, such as files (opens in a new window), images (opens in a new window), and audio (opens in a new window), depending on the features you use.
  10. Output, any content generated by the Website based on your Input.

b. Personal Data Provided Indirectly

We may process personal data that is publicly available on the Internet. Our artificial intelligence models are trained using publicly accessible online data, which may occasionally include personal information, despite our efforts to apply best practices aimed at filtering out such data.


4. Purpose

The Personal Data as provided/furnished by you to us or collected by us from you or through such other sources as may be necessary for the fulfilment of the purposes at the time it was sought or collected, may be processed for the following purposes (collectively referred to as the “Purposes”):

a. to consider and/or process your transactions with us or your transactions or communications with third parties; b. to manage, operate, provide and/or administer your use of and/or access to our Website (including, but not limited to your preferences), as well as your relationship and your user account with us; c. to respond to, process, deal with or complete transactions and/or notify you of service issues and unusual account activities; d. to protect your personal information and rights as a user of our services; e. to identify and/or verify of personal data; f. to maintain and provide feature updates that require access to your device to ensure the smooth running of our Website; g. to contact you via e-mail, letter, telephone, and others, to assist and/or respond to any questions or problem-solving processes related to our services; h. to contact you or communicate with you through telephone calls, text messages and/or fax messages, e-mail and/or postal mail, or other means for the purpose of administering and/or managing your relationship with us or your use of our services, such as but not limited to communicating administrative information to you relating to our Website. You acknowledge and agree that such communication by us can be done by sending a letter, document, or notification to you, which may involve disclosing certain personal data about you to make such delivery and also listed on the outer cover of the envelope/postal package; i. to track the use and activity of advertisements that are placed on the Website and understand our user acquisition; j. to use the information obtained from you for research, analysis, product development, and testing purposes to improve services and security on the Website, as well as develop our new features and products; k. to enable audits and analysis to, among other things, validate the size and composition of our target audience and understand their experience with us; l. to produce statistics and research for internal reports and as required by law and/or archival requirements; m. to prevent or investigate any fraud, unlawful activity, omission, or wrongdoing, whether related to your use of our Website or any other matter arising from your relationship with us and if there is any suspicion regarding the preceding or not; n. to comply with legal obligations or requirements and to protect the rights, privacy, safety, and property of our users, AskLumia, or public interest; o. any other purposes that we will notify you of upon obtaining your consent.

Due to the Purposes, we will/be able to collect, use, disclose or process your personal data depending on the situation and/or conditions we face, or other purposes that may not be listed above. However, we will notify you of other purposes other than those listed in Clause 4 above when obtaining your consent unless the prevailing laws and regulations allow the data processing without your consent and update our Privacy Policy.


5. Cookies

When you use our Website, certain information may be collected automatically by using Cookies. Cookies are small files that are stored on your computer's hardware. Cookies help us to improve the Website and provide a better and more personalized service to each user. Cookies that we obtain and use are as follows:

a. Essential Cookies: These are necessary Cookies for the operation of our Website. These Cookies allow you to enter a secure area ("secure area") on our website, use a shopping cart, or use an e-billing service. b. Analytics/Performance Cookies: These Cookies generally allow us to recognize and count the number of visitors and see how you are doing when visiting Our Website. This helps us improve the way Our Website works, by ensuring users find what they are looking for easily on the Website, and improve our product performance. c. Functional Cookies: These Cookies are used to identify you when you return to our Website. These Cookies allow us to personalize our content for you, greet you by name and remember your preferences, for example, your choice of language or region. d. Targeting Cookies: These Cookies record your visits to our Website, the pages you have visited, and the links you have followed. We will use this information to make Our Website and its advertisements more relevant to your interests. We may also share this information with third parties for this purpose.

Please be aware that third parties (including, for example, advertising networks and providers of external services such as web traffic analysis services) may also use Cookies, and We have no control over these Cookies.


6. Disclosure to Third Party

a. We will not sell, rent, transfer or disclose any of your Personal Data to any third party without your consent. However, we may disclose your Personal Data to the following third parties, for one or more of the above Purposes:

  1. parties who assist us in running the Website, solely for the purpose of running the Website;
  2. successors in title to us;
  3. any party in relation to legal proceedings or prospective legal proceedings;
  4. data centres and/or servers located within or outside Republic of Indonesia for data storage purposes or otherwise;
  5. government agencies, law enforcement agencies, courts, tribunals, regulatory bodies, industry regulators, ministries, and/or statutory agencies or bodies, offices or municipalities in any jurisdiction, if required or authorised to do so, to satisfy any applicable law, regulation, order or judgment of a court or tribunal or queries from the relevant authorities;
  6. in the event of a potential, proposed or actual sale/disposal of any of our business or interest, merger, acquisition, consolidation, re-organisation, funding exercise or asset sale relating to us, or in the event of winding-up (“Transaction”), your Personal Data may be required to be disclosed or transferred to a third party as a result of or in connection with, the Transactions;

b. When you join an AskLumia enterprise or business account, the administrators of that account may access and control your AskLumia account, including being able to access your Content. In addition, if you create an account using an email address belonging to your employer or another organization, we may share the fact that you have an account and certain account information, such as your email address, with your employer or organization to, for example, enable you to be added to their business account.


7. Your responsibility

We implement commercially reasonable technical, administrative, and organizational measures designed to protect Personal Data from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, Please note that the transmission of information over the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data sent to the Website. No Internet or email transmission is ever fully secure or error free. Therefore, you should take special care in deciding what information you provide to the Services. In addition, we are not responsible for circumvention of any privacy settings or security measures contained on the Service, or third-party websites. Therefore, any information you provide through the Website or other media is at your own risk.

For example, when we give you (or if you have chosen) a password that allows you to access certain parts of the Website, you are personally responsible for keeping that password confidential and not giving it to third parties. However, we guarantee that we will use appropriate security procedures and features to prevent unauthorized access when we receive your information, in accordance with the laws and regulations of the Republic of Indonesia.

From time to time, the website may contain links to and from the websites of a network of partners, advertisers, and affiliates. In the event that you follow a link to such a website, please note that the respective websites have their own privacy policies, and we are not responsible for those policies. Please check the policies of those websites before submitting your personal data.


8. Transfer Outside the Singapore Territory

In the event that there is a transfer of personal data by us to a third party located outside the territory of Singapore we will:

a. ensure that the country of residence of the recipient of personal data has a level of personal data protection that is equivalent or higher to that of personal data in Singapore; or b. ensure that the country where the recipient of personal data is domiciled has adequate and binding personal data protection, or c. obtain your consent first; and d. implement the provisions of laws and regulations regarding the transfer of personal data across national borders.


9. Your rights

Your rights Your rights to the personal data that you provide to us are as follows:

a. The right to the confidentiality of personal data; b. The right to submit a complaint in the context of resolving personal data disputes over the failure to protect the confidentiality of personal data by Us to your relevant Data Protection Authority; c. The right to withdraw your consent related to the collection, use, and/or disclosure of your personal data that we have, including the right to stop using, access services, and/or close an account on our Website with due observance of applicable laws and regulations. Revocation of your consent could mean that we will not be able to continue providing the services to you, and we may have to terminate the relationship with you and/or the contract you entered into with us; d. The right to access or the opportunity to change or update your personal data without disturbing our personal data management system, unless otherwise stipulated by the prevailing laws and regulations in the Republic of Indonesia;. e. The right to access or opportunity to obtain your historical personal data that has been submitted to us as long as it is still in accordance with the applicable regulations and laws. We may charge you a reasonable fee to handle and process your request to access your personal data. If we choose to charge fees, we will provide you with an estimate of the fees to be charged in writing. Please note that we are not obliged to respond to or manage your access request unless you have agreed to pay the fees. f. The right to have your personal data deleted if any of the following occurs:

  1. personal data is no longer needed for personal data processing's purpose;
  2. You have withdrawn your consent to process personal data;
  3. upon your request; or
  4. when the personal data was unlawfully obtained and/or processed.
  5. The right to delete your Website account.

10. Children's Privacy

We do not address anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 18 without verification of parental consent, We take steps to remove that information from Our servers.


11. Data Collection from Individuals in European Economic Area

If you are located in the European Economic Area (EEA), we may collect and use your information. We take the necessary measures to ensure that all engagements with service providers who process personal data outside the EEA have adequate safeguards in conformity with the Article 46 of the EU GDPR. We also respect Your privacy rights according to the Article 12 - 23 of the EU GDPR.


12. Data Retention

Sometimes business and legal requirements oblige us to retain certain information, for specific purposes, for an extended period of time. For example, when you make a payment to us, we'll retain this data for longer periods of time as required for tax or accounting purposes.

Reasons we might retain some data for longer periods of time include:

a. security, fraud and abuse prevention; b. financial record-keeping; c. complying with legal or regulatory requirements; d. ensuring the continuity of our services; and/or e. direct communications with us for after sales support.


13. Governing Law

This Privacy Policy is governed by the laws of Singapore without regard to its conflict of laws provision. You consent to the exclusive jurisdiction of the courts in connection with any action or dispute arising between the parties under or in connection with this Privacy Policy.


14. Update of the Privacy Policy

We will update our Privacy Policy, in line with the development of any relevant laws and regulations, and the development of our business. Any changes we may make to our Privacy Policy in the future will be updated on this page and, if necessary, notified to you by e-mail. Please make sure you review this Privacy Policy from time to time.